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This column was written aboard a very packed flight, during one of many upcoming business trips. It all feels kind of like 2019, which makes you wonder about the lessons and behaviors we’ve learned during the pandemic, some of which we quickly relinquished while others have stuck around. Primer Purification Machine
The sticky ones seem to tie back to three fundamentals of modern society: community, experiences and convenience.
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Esther Raphael is CMO at Intersection.
Large Scale Dna Synthesis Adweek is the leading source of news and insight serving the brand marketing ecosystem.