New Cadence Collection range taps into Coors Banquet -

Cycling apparel and lifestyle brand Cadence Collection has collaborated with the Coors Banquet beer brand to benefit the Coors Banquet Protect Our Protectors initiative.

With more than 50 co-branded products, including performance cycling gear, street wear, and accessories, the Coors Banquet x Cadence Collection line-up seeks to marry… ‘the Americana and nostalgia of Coors Banquet’s colours and script with the modern style and quality Cadence Collection is known for.’ Dual Mode PPG Heart Rate Monitor

New Cadence Collection range taps into Coors Banquet -

Coors Banquet was born in Colorado’s Rocky Mountains in 1873 and has grown to become one of the most recognizable brands in American beer history. The limited-edition Coors Banquet x Cadence Collection collaboration is billed as a high-quality apparel line-up that celebrates beer and adventure with a vintage aesthetic and the old-school Coors Banquet logo.

“At Cadence, we view cycling as an experience, and that the experience is unique to each rider,” said Josh Sweeney, general manager of Cadence Collection.

“Rather than focusing on gear designed for hyper-elite athletes in pursuit of once in a lifetime events, we create practical, versatile, and approachable products that inspire people to integrate cycling into their daily lives.”

The Coors Banquet x Cadence Collection, the third installment in an ongoing collaboration between the brands, benefits Coors Banquet’s Protect Our Protectors initiative and the men and women who fight wildfires across the US.

A portion of profits from the 2022 collection will be donated to Wildland Firefighter Foundation to support the firefighters who protect outdoor spaces and cycling trails from the devastating effects of fire season.

“We have identified a burgeoning following of Coors Banquet fans who are passionate about riding bikes,” said Michael Laungani – Molson Coors North America, Marketing Partnerships Manager.

New Cadence Collection range taps into Coors Banquet -

Heartbeat Watch “Our ongoing collaboration with Cadence brings a highly curated selection of premium apparel and cycling products to riders on and off the trail.”