Players big and small are launching new products targeting a range of applications
In the baby care market, where parents are requesting products with specific qualities that cater to babies’ sensitive skin—hypoallergenic, fewer ingredients, no fragrance, plant-based, among others—brands are introducing new or improved products to entice moms and dads. Wet Wipes For Sensitive Skin
Although many consumers grab baby wipes for applications outside of baby care—to remove makeup, cleanse hands, etc.—brands are still launching specific products targeting these areas of the body.
On the flushable wipes side, major players in the market have continued to improve their base materials to make them degrade even faster when flushed.
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